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Building a Market

Harris, Richard (University of Bristol, UK)
Building a Market
Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This title charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s.

CHF 75.00

Geodemographics, GIS and Neighbourhood Targeting

Harris, Richard (University of Bristol, UK) / Sleight, Peter (Target Market Consultancy, UK) / Webber, Richard
Geodemographics, GIS and Neighbourhood Targeting
Geodemographics is the analysis of people by where they live, using profiling, mapping and GIS software to display and analyse geodemographic information. It focuses on the complex geographies of consumption, behaviour, attitude, affluence and deprivation that shape our socio-economic landscape. With an extensive range of applications, geodemographic methods are widely used to aid marketing, customer targeting, service delivery and strategic d...

CHF 119.00